BEATS BY DRE (APPLE) · LIQUID DEATH · LIVE NATION · SPHERE · LAFC · PHILADELPHIA EAGLES
I grow brands people actually remember.
Marketing and partnerships leader across brand, integrated, experiential and field.
BRAND · PARTNERSHIPS · INTEGRATED · EXPERIENTIAL
The work people remembered
INTEGRATED MARKETING
Live Nation
$27M+
Revenue over the original partnership term
Most-recalled of 19 sponsors at Bonnaroo 2024
Led strategy and cross-functional delivery through the 2026 renewal, connecting media, creators, experiential, retail and CRM.
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BRAND MARKETING
Sphere
13.3M
Impressions for the 2025 brand campaign
2026 Pop-Tarts launch delivered on time, with 24% more airtime than contracted
Turned a contracted billboard into a product launch by making the product the focus.
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EXPERIENTIAL MARKETING
The Country Club
76%
Purchase intent among visitors vs. 12% among non-visitors (Bonnaroo 2024 research)
2023 ANA Super REGGIE Award
Evolved Liquid Death’s signature festival experience to build brand affinity and bring fans into CRM.
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FIELD MARKETING
Red Rocks
+38%
Venue sales in 2025
Denver regional portfolio up 34% year over year
Rebuilt the venue program around entrance sampling, so guests tried the product before they reached concessions.
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