specialize in building partnerships where culture, commerce, and live audiences intersect. My work spans music, sports, venues, festivals, creators, retail, and media, with a focus on turning sponsorships and experiential activations into integrated marketing programs that drive measurable business value.

Rather than treating events as isolated moments, I build programs that connect pre-event strategy, onsite engagement, social and creator amplification, paid media, retail and shopper support, first-party data capture, venue sales, partner storytelling, and post-event performance reporting.

Across each program, I work cross-functionally with brand, creative, social, media, retail, distribution, sales, legal, agency, venue, and external partner teams to move ideas from strategy through execution. The goal is to make every partnership show up clearly across the consumer journey, from cultural relevance and live engagement to retail impact, audience growth, and measurable partner value.

$10.17M+
Annual Live Nation partnership marketing rights budget

+58,633
Live Nation venue cases YoY

30K+
Retail / shopper first-party data entries

13.3M
Sphere campaign impressions